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 CEO-led Chief Executives for Corporate Purpose (CECP) encourages CEOs to speak out on social issues in appropriate circumstances and suggests a framework to assist management in deciding why, when, and how to publicly articulate a position based on six questions:

• What are your company’s purpose and values? It starts with the basics.
• What issues matter to your company and its stakeholders? Relevance is key
• Should the company respond? Pick & choose your battles.
• How to take action: What are your options? Internal messaging, external, or partnering with others.
• Success or backlash? Anticipate the reaction.
• What’s next?  Lip service matters but is only the start. 

See our prior reports: "Political & Social Issues: Whether & How to Respond"; here: "CEO Activism Increasingly Expected" and "CEO Activism: Retail Investor Response"; "CEO Activism: How About Now?", "Communications/Marketing Execs Favor CEO Activism"; and  "Tech Professionals Favor, Expect CEOs to Speak Out on Controversial Social Issues"; and additional information & resources on our Risk Management & Oversight page. This post first appeared in the weekly Society Alert!